We Start With Your Voice, Your Archive, Your Goals.
After the fit call, onboarding takes about a week. We build your voice profile from the source material you bring: books, podcasts, talks, prior posts, the writing you're already known for. We audit the publication you already have, or set up the one you need. We map your goals against what Substack can realistically produce in your situation.
By the end of week one, we know exactly what we're publishing, in what voice, against what targets. We also know your audience, your monetization possibilities, and where the highest-leverage moves are. The publication isn't live yet, but everything underneath it is ready.
Week two is when the first posts ship. The voice has been pressure-tested. The cadence has been set. The signal layer is capturing everything that happens. From here, the work runs in a rhythm.
A Weekly Cadence You Barely Have to Think About.
Long-form gets drafted, shipped, and reviewed on a fixed cadence. Notes are executed daily, with a clear point of view and a real engagement layer behind them. Recommendation outreach happens in batches against a deliberate target list, not opportunistically. Welcome and behavioral sequences run on autopilot, monitored weekly.
Every Friday you get a briefing. Subscriber growth. Notes performance. Recommendation activity. Signal trends. Two or three recommendations for the following week, ranked by leverage. You spend ten minutes on it. We act on it the next week.
What We Need From You, and What We Don't.
Source Material We Can Develop
Books, podcasts, talks, blog posts, decks, internal memos. Anything that captures your point of view at length. The deeper the archive, the cleaner the voice work.
Voice Samples
Three to ten pieces of your existing published work, picked deliberately. The voice profile is built from these.
30 to 45 Minutes per Month
For review and adjustments. That's it. The cadence is designed so the work runs on your time budget, not your calendar.
Approval Authority on Voice-Sensitive Outreach
Rare, but real. When the move involves your name on something high-stakes, you sign off. Otherwise we proceed.
A Clear Picture of Your Goals
Subscribers, paid conversions, book sales, course pipeline, speaking inquiries: whatever the publication is meant to feed. We work backward from those.
The Reason the Work Compounds.
Substack has no public API. Most providers running this kind of work for clients are blind to the signal the platform throws off, which is why generic outreach stays generic and welcome sequences stay one-size-fits-all.
Postby is built differently. Every like, restack, comment, and subscription on your publication gets captured and routed into the work. That signal is what makes recommendation outreach targeted instead of cold. It's what makes welcome sequences responsive instead of generic. It's what makes the Friday briefing actionable instead of reportorial.
The visibility into your audience that almost no provider has, and the reason the work compounds at this level instead of stalling at the second hundred subscribers.
Ready to See What This Would Look Like for Your Publication?
Thirty minutes on the calendar. No pitch.