<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Postby Blog</title><description>Postby turns fractional executive expertise into founder-facing authority publications that build trust before the first call.</description><link>https://postby.ai/</link><language>en-us</language><item><title>What Is an Authority Publication for a Fractional Executive?</title><link>https://postby.ai/what-is-an-authority-publication-for-a-fractional-executive/</link><guid isPermaLink="true">https://postby.ai/what-is-an-authority-publication-for-a-fractional-executive/</guid><description>An authority publication is not a newsletter, a content calendar, or a personal brand. It’s the body of work that lets founders trust your judgment before the first call.</description><pubDate>Sun, 05 Jul 2026 00:00:00 GMT</pubDate><category>Authority Strategy</category><category>authority publication</category><category>fractional executives</category><category>trust before the call</category><author>hello@postby.ai (Nick Quick)</author></item><item><title>How Fractional CROs Can Build Trust Before the Sales Call</title><link>https://postby.ai/how-fractional-cros-can-build-trust-before-the-sales-call/</link><guid isPermaLink="true">https://postby.ai/how-fractional-cros-can-build-trust-before-the-sales-call/</guid><description>Fractional CROs sell judgment about revenue systems. Here’s how to make that judgment visible to founders before the first call — without becoming a content creator.</description><pubDate>Sun, 28 Jun 2026 00:00:00 GMT</pubDate><category>Fractional CRO</category><category>fractional CRO</category><category>trust before the call</category><category>founder-facing content</category><author>hello@postby.ai (Nick Quick)</author></item></channel></rss>