2,000+ partners cut to 300: how Victor Moen's agency audits and recruits affiliates with Claude

The problem

Affilial runs affiliate programs for clients “end to end: recruitment, activation, partner development, reporting and fraud removal.” Moen writes, “We used to spend 10-30 hours manually auditing every partner in a client’s program.” He opens the post with “Claude just eliminated 90% of a role I was about to post this week.” The 90% figure is his own framing. It is not a measured number.

The blueprint (as he describes it)

1. Audit every partner with Claude. Magnus Schjølberg, Affilial co-founder and Head of Affiliate Partnerships, built the system. The team exports a client’s partner data, and “Claude audits + tags every single one.” Moen’s post points to trademark bidders and coupon sites as the partners that were cut.
2. Find high-intent keywords. They use Ahrefs to find keywords such as “best [category] tool” or “[competitor] alternatives”.
3. Scrape for creators. Clay and Apify scrape YouTube and search engines for top creators.
4. Score prospects. “Claude scores every prospect 1-10 based on ideal partner criteria. Only 7+ moves forward.”
5. Enrich contacts. Surfe API waterfall enrichment finds emails. He claims a find rate of “90%+”.
6. Add a second channel. “AI finds LinkedIn profiles for omni-channel outreach.” He does not name the tool used for this step.
7. Personalize the opener. “AI pulls their recent content and writes a hyper-personalized opener.” The tool for this step is also not named.
8. Send through outreach tools. “Results flow into Instantly.ai, PlusVibe, and HeyReach.” The agency’s Partner Manager uses Claude to write “customized 3-email sequences for each client and partner type.”
9. Report from PartnerStack. They pull PartnerStack data into “a Claude Code app made to display data cleanly and get actionable recommendations.”

Stated results

• One client went from “2,000+ partners to 300 focused partners” after the Claude audit.
• “In the last 30 days, we reached out to 500+ affiliates.”
• “In 30 minutes, we have hundreds of 10/10 partners ready to contact.”
• Audits used to take 10-30 hours per client program. The time the audit takes now is not stated.
• Reply rate, partner signups or revenue from the 500+ outreach: None stated.
• “90% of a role” is his claim, not a measured figure.

Caveats

• This is agency work for clients, not his own product. Affilial sells a 30-minute diagnostic call, a free course and a newsletter, so the post is also marketing.
• The 90%+ email find rate is his claim about the enrichment step. The source does not say how it was measured.
• The scoring step passes prospects rated 7+, but he describes the output as “10/10 partners”. The post does not reconcile the two.
• The post does not say whether anyone reviews AI-written openers or sequences before they are sent.
• He writes, “We don’t have it all figured out.” He also says the agency builds “real connections with partners once they join.”
• Handles: LinkedIn linkedin.com/in/victormoen (verified 2026-10-27: post author, linked from affilial.com). Company LinkedIn linkedin.com/company/affilial (verified 2026-10-27). An X account @VictorMoen exists but does not match (Norwegian personal account with no link to Affilial), so it is not tagged. Bluesky, Threads, Instagram, Mastodon and TikTok are not verified and not tagged.

Sources

• https://www.linkedin.com/posts/victormoen_claude-just-eliminated-90-of-a-role-i-was-activity-7442948572632801281—oLi (primary: Victor Moen’s LinkedIn post, published 2026-03-26)
• https://www.affilial.com/about (company context)

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