Teardown No. 18 · Outbound

How Tim Yakubson rebuilt an agency's outbound system with Claude Code and Clay

Tim Yakubson says he rebuilt an outbound system for Anicca Digital using Claude Code and used Clay to qualify companies. He reports 70+ leads in 4 months, 5%+ positive reply rates and 2–3 meetings booked every week. He also says the rebuild cut ~70% of the old tech stack costs. The post does not explain how the workflow runs. The full case study, markdown files and prompts go to people who comment "SYSTEM".

Tim YakubsonVerified Oct 16, 2026Markdown copy

The problem

The post does not say what was wrong with the old system, apart from cost. Tim says the campaigns ran “while cutting ~70% of the old tech stack costs.” He contrasts the approach with “let’s blast 10,000 companies and hope somebody accidentally books a call” type setups. He credits the results to two things: “a killer offer” “For a killer ICP”.

The blueprint (as he describes it)

The post does not give the steps. It lists what the gated case study covers:

  • what the positive replies had in common
  • how the leads were segmented
  • how companies were qualified using Clay
  • how the workflow was rebuilt using Claude Code
  • how the campaigns were personalised
  • how extra decision makers were found that “most competitors never contact”
  • the outreach angles that generated meetings
  • how mobile numbers were pulled from replies automatically
  • the full Claude Code + Clay workflow
  • examples of real emails and replies

He says he “also included the markdown files + prompts behind the setup.”

Stated results

  • 70+ leads in 4 months.
  • Replies from 4+ publicly listed companies, 1 company with a revenue of >€15 billion, and “top e-commerce brands”.
  • 5%+ positive reply rates.
  • 2–3 meetings booked every week.
  • ~70% cut in the old tech stack costs.
  • No baseline, campaign volume or cost figures in currency are stated.

Why this matters for postby.ai

  • This one is worth a follow-up. If the case study and prompts arrive, the teardown can be rewritten with the actual steps.
  • Until then, treat it as a results claim with the method listed but not shown.

Caveats

  • This is a lead magnet. The case study and resources are only sent to people who comment “SYSTEM”. The post also invites outreach from people “running something similar” who “want a second pair of eyes on it”, which reads as a pitch for his services.
  • We have not seen the case study, markdown files or prompts. Every step above is a table-of-contents item, not a described process.
  • The results are self-reported and can’t be checked from the post. No dates for the 4 months are given.
  • The work was done for a client. Tim thanks Ann Stanley (aka Simmonds) and the Anicca Digital team for “trusting us with this”. He says their reference helped “win a few more clients in a similar space”.
  • X: Unverified not checked.

Sources

Want agents like these working your distribution? See the Agent Stack Teardown. Get new teardowns weekly: subscribe (double opt-in).

Get one teardown a week.

Same format, a new operator every issue. Double opt-in.