Teardown No. 113 · Repurposing

75 Subscribers From 100,000 Shorts Views: How Samantha Kasbrick stopped paying for clips and has Claude repurpose every post from her Asana calendar

Samantha Kasbrick, a systems and operations strategist, used to pay a VA to cut every YouTube video into clips for TikTok, Shorts, Facebook and Pinterest. Her Shorts passed 100,000 views and brought in 75 subscribers in total, so she set a rule: if a piece of content needs her at 100% or needs her to pay someone, it doesn't get made. Now Claude does three jobs. It cuts short clips from her finished video and transcript, builds motion graphics for the talking parts, and every evening checks Asana for anything that went out in the last few days and repurposes it into reels, carousels, quote posts, Threads posts, Pinterest pins, an email and sometimes a blog post, using her exact words. She reviews, makes the graphics and schedules.

Samantha Kasbrick · samkasbrickVerified Nov 14, 2026Markdown copy

Try this step

Teach Claude who you are once. A Claude Project holds how she talks, the words she never uses, her brand colours and her products, so she doesn't re-explain herself. She says none of the three jobs would save her anything without it.

The problem

In 2024 she made a video admitting she had been wrong to pay her VA to chop every YouTube video into clips. After about eight months it looked like wasted time and money: over 100,000 views on her Shorts, 75 subscribers. She works “in the gaps of real life,” and her repurposing system in Asana, which she is proud of, still needed her to turn each post into other formats by hand, choose the dates and track when a similar topic last went out.

The blueprint (as she describes it)

  1. Teach Claude who you are once. A Claude Project holds how she talks, the words she never uses, her brand colours and her products, so she doesn’t re-explain herself. She says none of the three jobs would save her anything without it.
  2. Clips from the finished video. She gives Claude the finished YouTube video and the transcript exported from Tella. Her scripts already mark which sections would make good clips. Claude cuts them (four last time), adds a hook in a pink box, a thin progress bar, zooms and word-by-word captions in her brand colours, removes the pauses, makes a cover image for each, writes the captions for each platform and adds the tasks to her Asana content calendar.
  3. Motion graphics for the talking parts. From the transcript, Claude picks the spots where only her face is on screen (five in her social media manager video), builds each animation in her colours and fonts as an MP4, and checks its own output for overlapping text or choppy motion before sending it.
  4. A daily auto-repurpose. Every evening Claude checks Asana for anything that went out in the last few days: videos, emails, Instagram posts and anything else she added. It turns each one into talking-head reels, b-roll reels with text, carousels, quote posts, Threads posts, Pinterest pins, an email and a blog post when it makes sense, labels each task by type and spaces them out so the same idea doesn’t post three days in a row.
  5. Old posts and off weeks. It also works through her old content, one piece a day. If she doesn’t finish the week’s repurposed posts, Claude moves the incomplete ones to a future date.

Stated results

  • She posts more clips now than when she paid a VA, “because I’m not the one doing them anymore.”
  • The last clip run produced four clips; the motion-graphics pass found five spots in one video.
  • Creating and scheduling the week’s posts “takes me way less time than it used to.” She gives no hours.
  • Repurposed posts use her exact words: “It’s rearranging me, not replacing me.”

Caveats

  • No reach, subscriber or time numbers are given for the new setup. The 100,000 views and 75 subscribers describe the old paid-VA clips.
  • She still edits the copy, creates the graphics and does the scheduling herself.
  • Claude edits video with code, not on a timeline, so it can’t notice a strange facial expression. Big files upload slowly, so she sends a 1080p export.
  • The post doesn’t say which Claude feature runs the evening check.
  • She sells async Pick-My-Brain sessions that can include setting up a workflow like this, and was opening a paid membership.
  • This is the one Claude-centric teardown in the day’s batch.
  • Handles: X @samkasbrick (bio links samanthakasbrick.com/links; no posts since 2022), Instagram and Threads @samanthakasbrick (Instagram linked from her site; Threads is the same account name and bio). No Bluesky, Mastodon or TikTok profile verified.

FAQ

How does Samantha Kasbrick use Claude to repurpose content?

Every evening Claude checks her Asana calendar for anything that went out in the last few days and turns each piece into reels, carousels, quote posts, Threads posts, Pinterest pins, an email and sometimes a blog post, spaced out and using her exact words.

Why did she stop paying a VA for clips?

Her Shorts had over 100,000 views and brought in 75 subscribers in total. She decided that content needing her at 100%, or needing her to pay someone, doesn’t get made.

What can’t Claude do in her video workflow?

It edits with code, not on a timeline, so it can’t watch the video the way she does. Large files are slow to upload, so she sends 1080p exports.

Does anything post automatically?

No. The tasks land in her Asana content calendar, and she edits the copy, creates the graphics and schedules the posts.

Sources

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