# $58.40 From 165,000 Affiliate Messages: How Paul Harvey split TikTok Shop creator outreach into small agent-run groups with a kill rule

Paul Harvey runs TikTok Shop affiliate outreach for brands, using agents in Euka AI to invite creators and sort their sample requests. A cleaning brand he works with had messaged over 165,000 TikTok affiliates and made $58.40 across its whole life on TikTok Shop, because it ran one big campaign with one message. He split the outreach into 16 small groups, each with its own message, and switches off any group that gets fewer than 15 sample requests per 1,000 invites. Eight days in, creators already promoting a competitor asked for samples at 98 per 1,000, and big affiliates at 8. For a new supplement brand, 7,000 broad invites got zero sample requests, and four targeted lists got 67 in six days.

**Try this step:** <strong>Choose people, not categories.</strong> For the supplement brand he pulled creators already selling rival products that solve the same problem: four hand-built lists, four agents.


| | |
|---|---|
| **Who** | Paul Harvey, who runs TikTok Shop affiliate outreach for brands. His company is not named in the posts. LinkedIn only; no other profile verified |
| **Problem** | Broad affiliate campaigns with one generic message got almost nothing back, and one big campaign hid which kind of creator was saying no |
| **Stack** | TikTok Shop's affiliate invites, Euka AI agents (one per creator list), hand-built creator lists, a per-group sample-request threshold, an agent that scores sample requests for a person to approve |
| **Confidence** | Medium (first-person counts; brands unnamed; no sales outcome yet) |
| **Last verified** | 2026-11-14 |

## The problem
Two brands, the same failure. The supplement brand was a new shop with no reviews, and he says TikTok caps you at 2,000 invites a week. Its first six weeks: 1,000 invites through TikTok's starter pack and 6,000 through a broad campaign with one category, a follower range, one generic message and no follow-up. Zero sample requests. He had used Euka for the second round and says it made no difference until they "used EUKA properly." The cleaning brand had the same habit at a bigger scale: one big campaign at a time, everyone getting the same message, over 165,000 affiliates messaged and $58.40 in sales.

## The blueprint (as he describes it)
1. **Choose people, not categories.** For the supplement brand he pulled creators already selling rival products that solve the same problem: four hand-built lists, four agents.
2. **Write to the list you built.** The first line says why that creator. The commission is stated in dollars, about $5.50 a bottle. Every invite now carries one line: "open the collab invite and tap Request Sample, replying here doesn't ship it."
3. **Split the big campaign into small groups.** For the cleaning brand, 16 groups, each aimed at one type of creator (for example affiliates already promoting a competitor, big affiliates earning over $1,000 a month, smaller affiliates earning $100 to $1,000 a month), each with its own message.
4. **Set a kill rule.** For every 1,000 creators invited, at least 15 have to ask for a free sample. A group that misses it is switched off.
5. **Sort sample requests by what creators actually do.** For another brand with 1,600 sample requests waiting, his agent checks post rate (how many free samples turned into a video), sales per video, and how many times the creator has asked before, then writes the reason next to each one. "The agent recommends. A person clicks approve. Every time."

## Stated results
- Supplement brand, before: 7,000 invites in six weeks, zero sample requests. After the targeted lists, six days: 2,152 invites, 67 sample requests, 34 samples shipped.
- The smallest list did best: 190 creators who already post about the exact problem the product solves, 15 requests.
- Cleaning brand, eight days into the 16 groups: 98 sample requests per 1,000 invites from affiliates already promoting a competitor, 58 from smaller affiliates, 8 from big affiliates. One group got 1,153 invites and not one request, and was switched off after two days. Overall: 32,300 invites and 1,095 sample requests, with over 100 requests a day now being reviewed.
- Sample triage: the creator with $54,000 in sales last month posts 19% of the time and was skipped; a creator with 3,000 followers who posts 97% of the time and sells about 30 units a video was approved. He says the check takes 45 to 60 minutes by hand and the agent does it in seconds.

## Caveats
- No sales after the change are stated. On the cleaning brand he writes "Is it working yet? Too early to say."
- The brands are not named, and the figures are his own counts in LinkedIn posts, without screenshots of the dashboards.
- He credits Euka AI and thanks its team by name. The posts don't say whether he is a customer, a partner or something else.
- The 2,000-invites-a-week cap is his statement about TikTok Shop, not checked against TikTok's own documentation.
- The group with 1,153 invites and no requests is not one of the three groups he lists by rate; he does not say which type of creator it was.
- Handles: LinkedIn only (in/paul-harvey-2ab8b51a7). No X, Bluesky, Threads, Instagram or TikTok profile verified, so he is named but not tagged there.

## FAQ
### How does Paul Harvey find TikTok Shop affiliates who actually ask for samples?
He builds small lists of creators already selling rival products that solve the same problem, gives each list its own agent and message, and states the commission in dollars. For a new supplement brand that took sample requests from zero to 67 in six days.

### What is his kill rule?
Every group of creators has to produce at least 15 sample requests per 1,000 invites. A group that misses it is switched off; one group with 1,153 invites and no requests was turned off after two days.

### Which creators responded best?
Affiliates already promoting a competitor asked for samples at 98 per 1,000 invites. Big affiliates earning over $1,000 a month asked at 8 per 1,000.

### Does the agent approve samples on its own?
No. It scores each request on post rate, sales per video and repeat asks and writes its reason, and a person clicks approve every time.

## Sources
- https://www.linkedin.com/posts/paul-harvey-2ab8b51a7_tiktokshop-affiliatemarketing-ecommerce-activity-7516146746033381376-8VNZ (primary: Paul Harvey's first-person LinkedIn post, Oct 14, 2026: 165,000 affiliates, $58.40, 16 groups, the 15-per-1,000 rule)
- https://www.linkedin.com/posts/paul-harvey-2ab8b51a7_tiktokshop-creatormarketing-ecommerce-activity-7515729264474816512-VWF3 (primary: Oct 13, 2026: 7,000 invites and zero requests, then 2,152 invites and 67 requests)
- https://www.linkedin.com/posts/paul-harvey-2ab8b51a7_tiktokshop-creatormarketing-aiagents-activity-7516537701165056001-EAsi (primary: Oct 15, 2026: the sample-request agent and the approval rule)

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