# 81 drafts pointed at a SoundCloud link that went private: how Chris Schofield runs radio plugging with 21 Claude skills

Chris Schofield freelances as a radio plugger for Liberty Music PR and built 21 Claude skills to run his campaigns. A campaign goes out in waves. Wave 1 goes to 500 tightly genre-matched stations, and a follow-up fires exactly seven days after the first send with real airplay numbers. Each skill came out of something that went wrong once, and the preflight skill exists because he drafted 81 outreach emails pointing at a SoundCloud link that had gone private mid-wave. He still sends everything himself, and nothing sends without his approval of that exact message.

| | |
|---|---|
| **Who** | Chris Schofield, freelance radio plugger for Liberty Music PR in the UK, writing on his own site ([chrisscho.uk](https://chrisscho.uk/writing/radio-plugging-with-claude-skills)). His X bio says Founder, Total Audio Promo |
| **Problem** | Sending an artist's single to hundreds of stations correctly "500 times in a row without a system watching your back" |
| **Stack** | 21 Claude skills (including liberty-preflight, liberty-radio, liberty-send-rules, liberty-warm-report, liberty-voice-gate, liberty-press-release), spreadsheets, Gmail, Google Drive, WARM airplay reports, a database exclusion check |
| **Confidence** | Medium (first-person; no outcome numbers; the post is also marketing for his audit and consulting) |
| **Last verified** | 2026-10-28 |

## The problem
His campaigns send an artist's single to "community stations, specialist shows, and the odd BBC-adjacent inbox." He says the job is "spreadsheets, Gmail, and a lot of remembering who you already emailed." Each campaign also needs a press release, a WARM airplay report for the artist and a wrap-up email when it closes. In his words, "None of that is hard to describe. All of it is hard to do correctly 500 times in a row without a system watching your back."

## The blueprint (as he describes it)
1. **Run the campaign in waves.** Wave 1 goes to 500 tightly genre-matched stations. He says this is "because anything smaller doesn't move the needle." A follow-up fires exactly seven days after the first send. It references real airplay numbers as proof the record is landing.
2. **Build one skill per incident.** The named skills include liberty-preflight, liberty-radio, liberty-send-rules, liberty-warm-report and liberty-voice-gate, "and sixteen more." He says each one was "built after something went wrong once."
3. **Preflight every link before drafting.** A SoundCloud link went private mid-wave after he had already drafted 81 outreach emails pointing at it. Now nothing generates a draft batch until preflight has hit every link. It also confirms every Drive file exists and isn't trashed. It posts a pass or fail table before a single email gets written.
4. **Make the exclusion list a gate.** Two well-known BBC presenters nearly received cold outreach because their show overlapped an artist's genre. They were on a list, but "the list was a note, not a gate, and a note doesn't stop a generator." It is now a database check that every draft script hits before it writes anything.
5. **Never invent a missing fact.** A campaign brief listed no label for an artist, and a draft to a specialist station invented one. He calls the rule that came from this the most important in the set: "a missing fact gets left out, never invented, and every factual claim in a pitch carries an inline source." He adds, "Eight verified contacts beat 800 you made details up for."
6. **Check the voice before anything becomes a draft.** Everything under his name is checked against a list of AI tells: em dashes, tricolons, vague hedge phrases and hard play counts stated as fact instead of cited. It started after he caught a press release doing three of those in one paragraph. The gate runs before liberty-radio drafts a batch, before liberty-press-release finalises a PDF and before any follow-up lands in Gmail. It returns pass or fail with the offending line.
7. **Rebuild the WARM report.** He says WARM's export tool is locked at the account level and the per-campaign filtered download regularly fails. The liberty-warm-report skill parses the all-artists PDF for the right ISRC and rebuilds it to visually match WARM's own report. He no longer re-types a play log by hand.
8. **Approve everything he sends.** Two rules sit under every skill. Nothing sends without him approving that exact message. A batch of outreach gets one approval for the template and the list, "not 500 separate yeses." A new template, a contact not on the list or another artist's campaign stops and asks.

## Stated results
None stated. The post gives no airplay, reply or booking numbers. The 81 drafts were a near miss that led to the preflight skill, not a result.

## Caveats
- This is a first-person post on his own site. It ends by pitching his £999 AI Workflow Audit and links to his consulting services, so it is also marketing.
- Liberty is winding down as a campaign business. Existing threads still get serviced, and no new campaigns start.
- The incidents (the private SoundCloud link, the BBC presenters, the invented label) are his own accounts. No campaign outcomes are reported.
- The post is tagged claude-code but does not describe the skill files or how they are triggered in technical detail.
- Handles: LinkedIn [linkedin.com/in/chrisschofield1](https://linkedin.com/in/chrisschofield1) (verified 2026-10-28: linked from chrisscho.uk). X @chrisschouk (verified 2026-10-28: X profile name Chris Schofield, bio Founder Total Audio Promo, links chrisscho.uk). Bluesky @chrisschouk.bsky.social (verified 2026-10-28: bio links totalaudiopromo.com, same handle as his GitHub linked from chrisscho.uk). Threads, Instagram, Mastodon and TikTok are not verified and not tagged.

## FAQ
### Do Chris Schofield's Claude skills send emails on their own?
No. He says "None of this drafts and fires on its own." Nothing sends without him approving that exact message, and a batch gets one approval for the template and the list.

### Why did he build the preflight skill?
A SoundCloud link went private mid-wave after he had drafted 81 outreach emails pointing at it. Preflight now checks every link and Drive file and posts a pass or fail table before any email is written.

### What results does he report from the campaigns?
The post does not say. It gives no airplay, reply or booking numbers.

### Is he still running campaigns for Liberty Music PR?
He says Liberty is winding down as a campaign business. Existing threads still get serviced, and no new campaigns start.

## Sources
- https://chrisscho.uk/writing/radio-plugging-with-claude-skills (primary: first-person field note by Chris Schofield, dated 2026-09-25)

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