How it works
How Working With Postby Actually Unfolds
Postby turns your expertise into a founder-facing authority channel. The work starts before the retainer. We begin with a Week Zero Authority Preview so you can see what your expertise could become before deciding whether the full system makes sense.
From there:
- Extract.
- Sharpen.
- Publish.
- Distribute.
- Convert.
- Learn from signal. Repeat.
Step 01
Week Zero Authority Preview
A small but concrete version of the Postby method: likely publication angle, one flagship essay concept, three founder-facing Notes, one soft CTA, and why the angle works.
This is not an audit. We’re not looking for everything wrong. We’re looking for the strongest place to begin.
Week Zero Authority Preview
01 / Publication Angle
Your likely publication angle
The sharpest founder-facing frame for your expertise — not your service title.
02 / Flagship Essay
One flagship essay concept
The long-form piece that shows founders how you think before they ever book a call.
03 / Founder-Facing Notes
Three short Notes
Short posts written to create replies from founders — not applause from peers.
04 / Soft CTA
One soft CTA
A low-pressure next step that moves a reader from “interesting” to “let’s talk.”
Plus a short explanation of why this angle works for your market.
Steps two through seven
Step 02
Authority Foundation
We map who you help, what buying triggers matter, what founders need to understand, what problems you diagnose differently, what source material exists, and what your publication should be known for.
Step 03
Source Material Extraction
We build from prior posts, podcast interviews, talks, sales call patterns, client stories, anonymized examples, decks, memos, frameworks, voice notes, newsletters, workshop material, and opinions you repeat on calls.
Step 04
Publishing Rhythm
Postby develops long-form essays from your source material and operating lens. The goal is not “content.” It is a body of work that helps founders understand the problem, the cost of waiting, the trap in the obvious solution, and the way you see the system.
Step 05
Notes and Distribution
Postby turns core ideas into short-form Notes, posts, comments, engagement moves, recommendations, and repurposing that help the work travel.
Step 06
Trust Path
Postby builds the path from attention to conversation: welcome emails, soft CTAs, reply prompts, conversion assets, nurture sequences, follow-up angles, and sales enablement from published ideas.
Step 07
Monthly Signal Brief
Each month, we look at signal: what attracted the right readers, what created replies, what should expand, what founder problems surfaced, and where to push next.
What We Need From You
Source material, voice samples, strategic context, and light review.
What You Don’t Need
You don’t need to become a creator, learn Substack mechanics, post daily, write from scratch, chase trends, or implement another strategy doc yourself.
The first step is not a sales call.
The first step is a Week Zero Authority Preview.